What are cookies?
Our policy applies to you if you order our products over the phone, online, through our website or interact with us on social media.
How we use it
We collect personal information about you when you visit our Website, or if you communicate with us by phone, e-mail and social media. We refer to this as our “Online Services”.
The types of personal information we collect may include:
- Personal details such as your name, address, date of birth, email address, phone number and other contact information, transaction information such as the product you purchased, its price, your method of payment and your payment details
- Information about you like your employment details, financial position and information taken from identification documents like your passport or driving licence when we review your application for insurance or loans offered by selected third parties partners
- Your account information – such as dates of payments owed and received, the subscription services you use or any other information related to your account
- The phone numbers that you call/send messages to or the phone numbers that you receive calls/messages from
- The date and time of the calls and messages you send or receive through our network, and your location at the time these communications take place.
When you’re online the information we collect includes:
- Account information, like your username, password, and other identifiers or credentials you use to access our online services or to buy our products and services
- Details of your visits to the website
- IP address and cookie data
- Information that you provide in your dealings with us.
The situations when you provide personal information could include when you:
- Purchase products through our website
- Register or use our Online Services
- Request to receive marketing or other communications
- Enter one of our competitions or when you complete one of our customer surveys
- Submit information when you’re providing feedback
- Use interactive features of our Online Services.
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data. These are set out below.
When we’re required to enter into a contract with you
We use your personal information to process your orders and payments or to give you a refund.
Where you have provided consent
We use email and text messages to communicate with you about our products and services, competitions, offers, promotions or special events where you tick a box.
Where there is a Legitimate Interest
As a Company we are often required to process your personal data in order to carry out certain tasks relating to our business activities. In such cases, processing of personal data can be justified on grounds of legitimate interest.
- To provide customer support and to respond to, and communicate with you about your requests
- To contact you if we need to obtain or provide additional information
- To check our records are right and to check every now and then that you’re happy and satisfied (e.g. customer surveys)
- For marketing activities (other than where we rely on your consent) e.g. marketing permissions captured during the course of a sale, personalising marketing messages through social media and other third party platforms
- To send promotional material (e.g. renewals) to you in the post or inform you of our offers by telephone
- To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request)
- To send communications to you about your orders, purchases or accounts and bill you for using our products or services
- To let you post on our blogs and interact with us through social media.
Personalise & Improve our Service
- To personalise your experience on our online services. This could include providing you with interesting, relevant content, or making navigation to our sites and apps easier
- To help us understand more about you as a customer, the products and services you use, the way you use them and how we can serve you better
- Improve the content and appearance of the website and to make sure that content is presented in the most effective manner for you
- To operate, evaluate and improve our business, including the development of new products and services, to determine the effectiveness of our sales, marketing and advertising, and the analysis and improvement of our products, offers, promotions, online services and other technologies
- To show you relevant ads by using data collected from your devices, including your searches, location and ads that you have seen and personal information that you have given us, such as your age range, gender and topics of interest. Dependant on your ads settings, this data informs the ads that you see across your devices. So if you visit our website on your computer at work, you might see ads about our products or services on your phone later that night.
- Where you fail to repay what you owe us or return our property, we may need to trace your whereabouts (sometimes using a tracing agent) in order to recover payment or reclaim property. This might be carried out by a third party debt recovery agent on our behalf
- To protect against, identify and prevent fraud and other criminal activity, claims and other liabilities
- For network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access.
When we’re required to comply with our Legal Obligation
We’ll use your personal information to comply with our legal obligations including:
- To identify you when you contact us
- To verify the accuracy of data that we hold about you
- To assist Custom Services, Police and/or other regulatory bodies in relation to an investigation by a public authority.
Where it is in your Vital Interest
In certain circumstances it is in your vital interests for us to process your personal information. We may need to contact you if there are any urgent safety or product recall notices or where we otherwise reasonably believe that the processing of your personal information will prevent or reduce any potential harm.
How long do we keep your personal information
We may keep your personal information for as long as you’re a customer. If you haven’t made a purchase or engaged with us for 3 years or more, then we may remove you from our marketing mailing lists. After you stop being a customer, we may keep your data for up to 7 years after the last time you interacted with us. This could include one of the ways specified in ‘how we use your personal information’ and for one of these reasons:
- To respond to any questions or complaints
- To show that we treated you fairly
- To maintain records according to rules that apply to us
- To establish, bring or defend legal claims.
We may keep your data for longer than 7 years if we cannot delete it for legal, regulatory or technical reasons. We may also keep it in order to help support product recalls or safety notices. If we do, we will make sure that your privacy is protected and only use it for those purposes.
We do not retain personal information in an identifiable format for longer than is necessary.
How can you stop personal data being used for direct marketing
We won’t send you marketing messages if you tell us not to.
- You can click on any “unsubscribe” link in any communication that we send to you by email which will automatically unsubscribe you from that type of communication. Each “unsubscribe” link only relates to that specific type of communication. Please also note that you may continue to receive service communications in relation to the product we have sold to you
- In relation to our app(s), you can manage your preferences in the app(s)
- Alternatively, you can unsubscribe
If you have any additional queries or requests regarding your data and privacy, please email us at [email protected]
Please note that it may take up to 28 days to process your request.
AquaNu Filtration Systems Ltd.
Email: [email protected]
Company Registration No.: 392463
VAT No.: 9678413N
Managing Director: Patrick Farrelly
Technical Director: Tim White
Finance Controller: Philip Newell